Guide for eCommerce Sellers: Avoiding Suspensions, Recovering Accounts, and Getting Started

Selling on marketplaces like Amazon and Flipkart can be highly rewarding, but it comes with its challenges, such as account suspensions due to policy violations or performance issues. This guide covers why accounts get suspended, how to recover them, and how to set up your seller accounts on these platforms.

Why is Your Flipkart or Amazon Account Suspended?

Understanding why accounts get suspended is crucial to avoiding future issues. Here are the common reasons:

1. Seller Performance

Both Amazon and Flipkart value customer satisfaction above all else. Sellers are expected to meet specific performance metrics, including:

Maintaining a low Order Defect Rate (ODR) (Amazon requires this to be under 1%).
Avoiding late shipments, order cancellations, or poor customer reviews.

If performance metrics drop below the required standards, your account could be suspended.

2. Product Quality and Standards

Selling restricted, illegal, counterfeit, or used products is strictly prohibited.
Products like alcohol, explosives, tobacco, and counterfeit goods are restricted on Amazon and Flipkart.
Not adhering to product quality guidelines can result in suspension.

3. Multiple Accounts

Sellers are not allowed to operate multiple accounts selling the same type of products without prior approval.
Attempting to create a new account after suspension can lead to immediate suspension of the new account as well.

4. Infringements and Policy Violations

Infringing on copyrights, trademarks, or intellectual property can result in account suspension.
Policies also prohibit activities like fake reviews, dropshipping violations, or advertising infringements.

5. Fraud Detection

Any suspicion of fraudulent activity in your seller account or operations can lead to immediate suspension.

How to Recover Your Amazon Seller Central Account

If your Amazon account is suspended, follow these steps to recover it:

1. Understand the Suspension Notice

Carefully read the suspension notice to identify the specific reason for suspension.
Identify the violated policy and understand what went wrong.

2. Prepare a Plan of Action (POA)

Your Plan of Action should address three key points:

What caused the issue? Clearly explain the root cause of the violation or issue.
What steps have you taken to fix it? Demonstrate how you’ve resolved the problem.
How will you avoid this in the future? Outline preventive measures to ensure compliance moving forward.

3. Submit an Appeal

Log in to Seller Central and go to Performance Notifications under the Performance tab.
Open the suspension notice and click Appeal.
Submit your POA along with relevant evidence or documentation.

4. Be Patient

Amazon’s review process can take weeks or even months. Stay professional and avoid creating new accounts, as this can harm your chances of reinstatement.

How to Recover Your Suspended Flipkart Seller Account

If your Flipkart account is suspended, follow these steps:

1. Understand the Suspension Reason

Read the suspension notice to determine whether the issue is related to performance, policy violations, or other factors.

2. Contact Flipkart Seller Support

Reach out to Flipkart Seller Support through the seller portal for clarification or additional guidance.

3. Take Corrective Action

Fix the issue that caused the suspension, such as improving product quality, updating product descriptions, or resolving customer complaints.

4. Submit an Appeal

Log in to the Flipkart seller portal and submit your appeal through the support section.
Provide all relevant details and evidence, such as updated product listings, resolved complaints, or improvements made.

5. Be Patient

Wait for Flipkart to review your appeal. In the meantime, focus on improving your seller performance.

How to Set Up a Seller Account

Getting started as a seller on Amazon or Flipkart is straightforward. Follow the detailed guides below:

For Amazon Seller Account Setup

Visit Amazon’s Seller Registration Guide for step-by-step instructions.

For Flipkart Seller Account Setup

Refer to Flipkart Seller Registration Guide for a detailed walkthrough.

Key Takeaways

Prevention is Better than Cure
- Follow platform policies diligently.
- Regularly monitor performance metrics like ODR, customer feedback, and shipping accuracy.
Recover with a Clear Plan
- If your account gets suspended, prepare a professional Plan of Action addressing the issues.
- Communicate with marketplace support teams clearly and patiently.
Leverage Tools for Success
- Use platforms like Publiq Studio to optimize your listings, improve product images, and ensure compliance with marketplace standards.

For personalized support and AI-driven tools to boost your eCommerce success, visit Publiq Studio and schedule a demo today!